What is Patreon, How Does It Work: Your Guide to Creative Funding

creator deals - What is Patreon, How Does It Work - Your Guide to Creative Funding

If you’re a creator looking for a way to monetize your content, or a supporter looking to fund the creators you love, Patreon may be the platform for you. So, what is Patreon, and how does it work?

Put simply, Patreon is a membership platform that provides creators with a way to receive ongoing financial support from their fans or followers, in exchange for exclusive content and rewards. The idea is that creators can focus on creating their art or content, while receiving stable, recurring income from their supporters.

For supporters, Patreon offers the chance to engage with their favorite creators on a more personal level, and receive access to exclusive content and perks that they wouldn’t normally have access to.

In the following sections, we’ll dive deeper into the features and benefits of Patreon, how it works for both creators and supporters, and provide tips for success on the platform. By the end, you’ll have a better understanding of the power of Patreon as a creative funding tool.

What is Patreon

There are many features and benefits of using Patreon as a creator. One of the main advantages of the platform is the ability to offer exclusive content to your supporters. This can include early access to new work, behind-the-scenes glimpses into your creative process, and personalized rewards for your most dedicated fans.

Patreon offers a range of tools to help creators connect with their supporters and build a community around their work. One such tool is the ability to create membership tiers, which allow you to define different levels of support and corresponding rewards. This can help incentivize your supporters to give at higher levels and feel like they are part of an exclusive club.

Another benefit of using Patreon is the reliable source of income it provides. By setting up recurring monthly subscriptions, you can count on a predictable stream of revenue to support your creative endeavors. This can be especially valuable for artists, writers, and other creators who may struggle to make ends meet without the support of their fans.

creator deals - What is Patreon, How Does It Work - Your Guide to Creative Funding

Patreon Creator Metrics Dashboard

To further support the needs of creators on the platform, Patreon has developed a metrics dashboard that provides detailed insights into your performance. The dashboard tracks your monthly earnings, the number of supporters you have, and the success of your membership tiers, among other metrics.

The data provided by the metrics dashboard can be incredibly valuable in helping you understand the impact of your work and make strategic decisions about how to grow your support base. It can also help you identify which types of content resonate most with your supporters and adjust your approach accordingly.

FeatureBenefits for Creators
Membership tiersProvide different levels of support and corresponding rewards to incentivize fans to give at higher levels
Metrics dashboardTrack performance metrics and gain insight into the success of your creative efforts
Recurring subscriptionsCount on a reliable source of income to support your creative work
  • Offering exclusive content can help build a loyal fanbase and create a sense of community around your work
  • Patreon’s reliable income stream can provide financial stability for creators who may struggle to make ends meet
  • The metrics dashboard provides valuable insights into your performance and helps you make data-driven decisions about your creative efforts

What is Patreon, How Does It Work - Your Guide to Creative Funding

How Does Patreon Work

Patreon is a platform that connects creators with their supporters in order to receive ongoing financial support for their projects. Here’s how it works:


  1. Sign up: Creators sign up for a creator account on Patreon.com and create their page.
  2. Create membership tiers: Creators create different levels of membership that supporters can subscribe to.
  3. Define rewards: Creators define rewards for each membership level to incentivize supporters to subscribe.
  4. Promote their page: Creators promote their Patreon page to their audiences and encourage supporters to subscribe.
  5. Receive support: Creators receive ongoing financial support from their supporters in exchange for the rewards they defined.


  1. Discover creators: Supporters can discover creators on Patreon.com or through social media and other content platforms.
  2. Choose a membership level: Supporters choose a membership level that corresponds to the rewards they want to receive.
  3. Subscribe: Supporters subscribe to the creator’s Patreon page and choose how much they want to contribute and how often (monthly or per creation).
  4. Receive rewards: Supporters receive the rewards defined by the creator for their membership level.
  5. Engage with creators: Supporters can engage with creators through Patreon’s platform, including commenting on posts and messaging creators directly.

Creators can receive support from their fans in a variety of ways, including through monthly subscriptions, per creation payments and one-time donations. Patreon processes the payments and takes a percentage of the income as a fee for using their platform. Creators receive the remainder of the funds, which can be used to support their work and create even more content.

What is Patreon, How Does It Work - Your Guide to Creative Funding

Tips for Success on Patreon

Creating a successful Patreon page takes time and effort, but there are several strategies you can implement to increase your chances of success. Here are some tips for maximizing your potential on Patreon:

  • Define clear membership tiers: Offer your supporters different levels of rewards based on their level of support. Make it easy for them to understand what they will receive in return for their subscription.
  • Engage with your supporters: Take the time to respond to messages and comments from your supporters. Make them feel appreciated and valued.
  • Create high-quality content: Your content is what attracts and retains supporters. Ensure that it is engaging, unique, and aligned with your brand and mission.
  • Promote your Patreon page: Spread the word about your Patreon page through social media, email newsletters, and other marketing channels. Encourage your supporters to share your page with their communities.
  • Offer exclusive perks: Provide your supporters with personalized rewards that are not available to the general public. This could include early access to new content, personalized messages, or even one-on-one video chats.
  • Consistently deliver value: Make sure you are consistently delivering value to your supporters. If they feel that their subscription is not worth it, they will be less likely to continue their support.
  • Listen to feedback: Pay attention to feedback from your supporters and adjust your Patreon page and content accordingly. This will help you build a stronger relationship with your community.
  • Foster a sense of community: Encourage your supporters to interact with each other and create a sense of community around your brand or mission. This will help build loyalty and keep supporters engaged.


In conclusion, Patreon offers a unique opportunity for creators to receive financial support from their fans and followers. By providing exclusive content and personalized rewards, creators can attract and retain supporters while also building a stronger relationship with them.

As we’ve discussed, success on Patreon requires consistent effort and dedication. Creators must create engaging content, promote their page, and provide value to their supporters. But for those who are willing to put in the work, Patreon can be an extremely rewarding platform.

If you’re a creator looking to fund your work and connect with your audience, we encourage you to explore Patreon further. And if you’re a potential supporter, we urge you to consider the many benefits of joining Patreon and supporting your favorite creators.


Q: What is Patreon?

A: Patreon is an online platform that allows creators to receive financial support from their fans or supporters. It’s a way for artists, writers, musicians, and other creators to fund their work and connect with their audience.

Q: How does Patreon work?

A: Patreon works by allowing creators to offer exclusive content or rewards to their supporters in exchange for monthly subscriptions. Supporters can choose a membership tier and receive special benefits based on their level of support. Creators receive recurring payments from their supporters, providing a steady source of income to fund their creative projects.

Q: What are the features and benefits of Patreon?

A: Patreon offers various features and benefits for both creators and supporters. Creators can provide exclusive behind-the-scenes access, early releases of their work, personalized rewards, and more. Supporters get the opportunity to engage with their favorite creators, receive exclusive perks, and show their support for the creators they love.

Q: How do I become a Patreon creator?

A: To become a Patreon creator, you first need to sign up for an account on the Patreon website. Once you have an account, you can create membership tiers, define rewards for different levels of support, and start promoting your Patreon page to attract supporters.

Q: How do supporters subscribe to a creator on Patreon?

A: Supporters can easily subscribe to a creator on Patreon by visiting their Patreon page and selecting a membership tier. They will be prompted to provide their payment information and will then start receiving the benefits associated with their chosen tier.

Q: How can creators receive financial support through Patreon?

A: Patreon provides several ways for creators to receive financial support. Creators can receive recurring monthly payments from their supporters, as well as additional one-time payments or tips. They can also set goals to encourage their supporters to help them reach certain milestones and unlock special rewards.

Q: What tips can you provide for success on Patreon?

A: To maximize success on Patreon, it’s important for creators to consistently create engaging content, promote their Patreon page to attract new supporters, and foster strong relationships with their existing supporters. Providing value to supporters and delivering on their expectations is crucial for long-term success.

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