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Every Company Needs Visual Marketing: Insights from Vinyl Me Please

Mastering Visual Marketing: Insights from Vinyl Me, Please

Visual Marketing is a term most of us don’t even think about. 

But let’s face it, the first thing we use when we buy is our eyes.  In fact, a lot of what we purchase is based solely on what we see. Check out this article that talks about this phenomenon more. 

You know what else uses visual marketing? Social media. Notice how when you’re scrolling through reels or shorts or even through your Facebook feed, we tend to linger a bit longer on the higher resolution videos or pictures. Or on the cool thumbnails for vids. That’s all about aesthetics – and visual marketing. 

Vinyl Me, Please is a great case in point. Take a look at their Instagram page and you can tell just what their brand is, what they’re selling, and what their whole image is right off the bat. 

Mastering Visual Marketing: Insights from Vinyl Me, Please

As much as possible, if you’re selling something – make it as pleasing to the eyes as possible. Following Vinyl Me, Please, here’s a few pointers as to what you should improve on to further your aesthetics and overall brand image:

4 Pillars of Visual Marketing

Colors

Trust the professionals. You can’t just mix up certain colors just because you like them – make sure they’re compatible, and fit a certain palette that you can stick to for a long period of time. Sometimes, it’s also in the color grading too, just make whatever you post comprehensive all throughout.

Brand Voice

I know this thing can’t be “seen” but people read and they definitely use eyes for that. Also, brand voice = brand image as well. They’re both very much tied together and it’s important you don’t lose sense in both of these areas. Whenever you interact with potential customers, try to create a certain voice and language that also embodies your brand. We have a bunch of more tips in this article here that are sure to help you out!

Use of White Space

Don’t overcrowd your visuals. Use white space strategically to draw attention to key elements and improve overall readability. This means don’t go overboard on the heavy graphics and smiling people on your page – have some pictures thrown in there that softens it up.

Storytelling

Remember that your socials and the things you post aren’t just for pure eye candy. Make use of these visuals to tell a story about your brand and connect with your audience on an emotional level.

Mastering Visual Marketing: Insights from Vinyl Me, Please

Visual Marketing and Content Marketing play a crucial role in shaping consumer perceptions and driving purchasing decisions. From the colors you choose to the stories you tell, every aspect contributes to your brand’s overall image. By following the example set by Vinyl Me, Please, and implementing the tips mentioned above, you can enhance your brand’s aesthetics and create a compelling identity that resonates with your audience. Remember, in the world of marketing, what you show is often as important as what you say. So, make sure to leverage the power of visuals to make a lasting impression.

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