How Video Content on LinkedIn Can Drive Business

How Video Content on LinkedIn Can Drive Business

Video content on LinkedIn has become an integral part of marketing strategy in the platform.  Incorporating video content into your LinkedIn strategy can significantly drive business growth, enhance brand visibility, and foster meaningful connections. But how can simple videos do all of that? Here’s how:

How Video Content on LinkedIn Can Drive Business

How Video Content on LinkedIn Helps

1. Boosts Engagement

Video content on LinkedIn has been shown to receive more engagement than other types of posts. Think of it this way – you catch a glimpse of a video about something that’s very new and intriguing for you. So what do you do? Continue watching and maybe even drop a comment and a like or even better – a share. That’s engagement, and that’s exactly what the video (and LinkedIn) wants you to do. This is how people reel in consistent viewers and followers and furthers their chances of being seen in other people’s LinkedIn feeds.

2. Showcases Your Expertise

Videos provide an excellent opportunity to showcase your industry knowledge, skills, and expertise. Whether it’s a tutorial, a webinar, or a thought leadership piece, sharing valuable insights through video can establish you as a credible authority in your field. The more your credibility goes up, you’re more likely to attract potential clients, partners, and talent to your business.

Don’t be shy.

3. Humanizes Your Brand

People connect with people, not just companies. Video content allows you to add a personal touch to your brand, making it more relatable and approachable and not just a logo they talk to and buy products from. With videos, you can share behind-the-scenes looks and employee spotlights. And if you add in personality, you get extra bonus points for  humanizing your brand and fostering a stronger emotional connection with your audience. This translates into engagement and brand growth. 

4. Enhances Storytelling

Videos are a powerful storytelling medium. They can convey your brand’s story, values, and mission in a dynamic and engaging way. A well-crafted video can evoke emotions, inspire action, and leave a lasting impression on your audience, making your brand more memorable.

5. Improves SEO and Visibility

LinkedIn videos can improve your profile’s visibility and searchability. Videos that generate high engagement can appear in search results on LinkedIn’s feed, increasing your chances of being discovered by potential clients or partners. Additionally, sharing video content regularly can signal to LinkedIn’s algorithm that your profile is active and relevant, further boosting your visibility.

6. Drives Traffic and Leads

Including a clear call-to-action (CTA) in your videos can drive traffic to your website or landing pages, generating leads and potentially converting viewers into customers. Whether it’s inviting viewers to download a whitepaper, sign up for a webinar, or visit your website, a well-placed CTA can turn engagement into tangible business results.

There’s really no downside to posting videos, except for the time it takes to produce them. So start small, and slowly build a workflow that allows you to create at a pace that’s healthy and sustainable.

On top of that, mixing content like photos, articles, and videos really gives life to your profile. Now that we understand how videos drive business, let’s talk about the different types of video content you can make. Here are some common types of video content seen on LinkedIn:

How Video Content on LinkedIn Can Drive Business

What Video Content on LinkedIn Looks Like

1. Explainer Videos

They are exactly what you think they are. They are videos that explain. Reason being some topics are just a bit too complex for just text on pictures or too wordy to write down. They are often used to educate the audience about a particular subject or to demonstrate how a product or service works.

2. Thought Leadership Videos

Industry experts and leaders share their perspectives, insights, and predictions on trends, challenges, and opportunities in their respective fields. These videos position the speaker as an authority in their domain. Don’t worry if you don’t fall into this category! This only applies to those who want to become thought leaders and speakers in their industry.

3. Company Culture Videos

Organizations showcase their values, work environment, and employee experiences to attract talent and build their employer brand. These videos often highlight diversity, team-building activities, and social responsibility initiatives. And again, these videos can really connect with people, and get them excited to work with you.

Bonus: you’ll find these videos also excite people within your company.

4. Product Demos

Companies use video to demonstrate the features and benefits of their products. These videos can be particularly effective for tech companies or businesses with innovative solutions. But a lot of product companies also make use of these – just have to be creative and maybe even lean towards the aesthetics with how you present it!

5. Testimonials and Case Studies

Customer testimonials and case studies in video format provide social proof and build credibility. They showcase real-life success stories and the impact of a product or service on customers’ lives or businesses. This can be linked to UGCs as well. We talk more about this in detail in this article – take a look! 

6. Webinars and Educational Content

Many professionals and organizations host webinars or create educational series to share knowledge, offer training, and engage with their audience on a deeper level. LinkedIn also allows some users to host live webinars! Check it out.

7. Event Highlights and Recaps

Companies often share videos from conferences, workshops, and other events to highlight key moments, speakers, and takeaways. These videos can also promote upcoming events.

8. Behind-the-Scenes Content

Giving viewers a peek behind the curtain, these videos offer insights into the company’s operations, production processes, or day-to-day activities, adding a human touch to the brand.

9. Personal Branding Videos

Professionals use video to share their career journey, achievements, and personal insights. This type of content helps in building a personal brand and networking on the platform.

The Take-Aways

The power of video content on LinkedIn can’t be overstated. It’s not just about keeping up with trends or adding variety to your feed; it’s about leveraging a dynamic and impactful medium to connect with your audience on a deeper level. Whether you’re sharing knowledge, showcasing your brand’s personality, or demonstrating your products, video content can bring your business to life in the eyes of potential clients and partners.

Remember, the goal is not just to create videos for the sake of it, but to produce content that resonates with your audience and aligns with your business objectives. Be authentic, be informative, and most importantly, be engaging. With the right approach, video content can be a game-changer for your LinkedIn strategy, driving engagement, building trust, and ultimately, propelling your business forward. Don’t worry if you don’t get it on the first try – you’ll eventually understand what your audience likes better and get that engagement that you needed.

So, take the plunge and start incorporating video content into your LinkedIn presence. The digital landscape is constantly evolving, and by embracing videos, you’re not just keeping pace—you’re setting yourself apart as a forward-thinking, innovative brand.

Oh – and one more thing: have fun!

What do you think?

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