| |

Why Every Business Should Consider User-Generated Content

Why User-Generated Content is a Game-Changer for Brands

User-generated content (UGC) is content that has been posted by customers who use a service or brand. That’s it in a nutshell.

But why are brands and businesses so excited by User-Generated Content? Let’s take a look at UGC and see what the fuss is all about. 

Imagine a world where you sell a cool product or provide a great service to an audience. Now, imagine that audience is so happy with what you are up to, they start making content about you and sharing it on the socials. This happens when gamers film themselves unboxing the latest console, or when people film their own reviews of the latest great fantasy novel, or when people post cool films they made on the latest iPhone. This sort of buzz is the best marketing there is.

Sometimes, brands reach out to certain creators whose audience matches their target market and pay them to make this type of content. These agreements can either be paid or unpaid depending on how large the creator is. Maybe these brands send creators free merchandise in exchange for the creator’s posts and tagging the brand. Going even next level, brands will often create PR boxes that contain newly-released products and then send these to content creators to so they can tell their audience what they think about them.

Sure, you might get a bad review. But if you truly believe in what you’re selling, the upside can far outweigh the downside.   

Why User-Generated Content is a Game-Changer for Brands

How User-Generated Content catches attention

Because creators don’t want to jeopardize the trust they’ve built up with their audience, they’ll almost always give an honest review. They’ll point out if the products are not ethically-sourced or are overpriced, for example. They will voice their opinions, and let their audience know if a product is worth it or not. This authenticity and genuine story-telling is what the audience wants, and if your product gets the thumbs up, the results can be tremendous. 

Why User-Generated Content is a Game-Changer for Brands

We’ve mentioned before in one of our articles that viewers prefer UGC over traditional media. This was based on InMobi’s Survey, which resulted in an overwhelming inclination of media consumers towards UGC – which involves Millennials and Gen Z. Why is this so important? These are the generations that drive social media, and will be the driving force behind how the market moves in the near future – maybe even right now.

How You Can Use User-Generated Content to Drive Business

The single simplest way you can use the power of User-Generated Content is to get testimonials from your clients or customers. If you’re a plumber, these types of reviews can go a long way. Simply ask them for a written testimonial and post it on your site. Better yet, have them head over to your Google Business Profile and post it there.

This is pure gold, and the first step towards you getting your own User-Generated Content. As you build on this, maybe you can offer your customers an incentive (maybe a coffee coupon or something else cool) if they film themselves talking about what you did for them. A great book to read about this is The Referral Engine, by John Jantsch. 

Bottom line is: yes. UGC is worth it and it has helped a lot of brands to get attention and recognition. And you can too. Have fun, and keep making the good stuff!

 

What do you think?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Similar Posts