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The Power of Facebook Videos and Reels for Business

The Power of Facebook Videos and Reels

Facebook videos can be the secret sauce for your business. Read on to learn how.

Facebook remains a party that everyone’s invited to—from your tech-savvy teenager to Great Aunt Edna. And one of the most overlooked areas of opportunity for business in particular is Facebook videos and reels, so let’s explore how it’s done. 

Facebook Videos Versus Reels

While both reels and video posts can captivate and engage, they each dance to their own beat on Facebook. Reels are the zippy, energetic cousins in the video family, typically shorter and designed to be looped, perfect for quick, addictive content that keeps viewers scrolling for more. They thrive on trends and creative editing, can’t be longer than 90 seconds, and are generall shot vertically. 

On the flip side, video posts are versatile performers, allowing for longer formats that can range from detailed tutorials to heartfelt customer stories. They give you the space to dive deeper and share more comprehensive content, making them ideal for when you want to tell a story that needs more than just a few seconds to unfold.

Benefits of Posting Facebook Videos and Reels

1. Boost Engagement Like a Boss

Videos and reels on Facebook aren’t just content; they’re conversation starters. Imagine posting a reel of your office dog chasing his tail—suddenly, you have comments, shares, and likes flooding in. Why? Because video content is engaging, relatable, and, most importantly, shareable. It turns your page from a monologue into a dialogue.

2. Increase Your Reach (Virtually and Literally)

When you post a video, Facebook’s algorithms often give it a jetpack of reach. Videos, especially live ones, tend to rank higher in newsfeeds, helping you connect with people who haven’t even liked your page yet. It’s like throwing a digital paper airplane that lands in the laps of potential new followers – and customers. 

3. Show, Don’t Tell

Why write a paragraph on your new product when a 30-second video can show it in action? Videos allow for dynamic storytelling, whether you’re demonstrating a product, giving a behind-the-scenes look, or simply making your audience laugh with a blooper reel. It’s storytelling with a twist..

4. Ads That Stick

Let’s face it, we all have the attention span of a goldfish when scrolling through Facebook. Video ads are the sticky notes of social media—they’re brief, colorful, and cling to your memory long after you’ve scrolled past. Plus, they’re more likely to persuade someone to click through and learn more about your wares.

The Power of Facebook Videos and Reels

Types of Video Content to Post on Facebook

1. How-To Videos

Everyone loves a good hack, especially when it’s visual. Post a quick how-to video on something relevant to your brand. For example, if you’re a bakery, show them how to ice a cupcake like a pro. It’s informative, it’s visual, and it’s deliciously engaging. And when you post informative videos, it gives a really good chance of upping the trust your followers have with your brand.

2. Behind-the-Scenes Reels

Pull back the curtain and show the magic. A reel featuring the day-to-day of your business can humanize your brand. Whether it’s the morning rush at your cafe or the packing process in your warehouse, these snippets make your audience feel like insiders. It’s really nice for viewers to know that the people responsible for the company.

3. Customer Testimonials and Stories

Nothing beats seeing a real person talk about how your product changed their life. It’s raw, it’s authentic, and it’s powerful. And if you can capture a customer’s reaction on video—like that moment they try your product for the first time—you’ve struck gold. May we also suggest you read this article we have on UGC to fully explain to you the importance of this type of content.

4. Event Highlights

Had an event recently? Post a highlight reel! It’s like showing your friends the best parts of your vacation, but without the boring travel details. Plus, it keeps the FOMO alive and kicking for your next event.

The Take Away on Facebook Videos and Reels

Videos and reels make your brand memorable and fun. So, whether you’re posting a tutorial on tie-dye t-shirts or sharing the epic fail of your first attempt at a TikTok dance challenge, remember: on Facebook, a video doesn’t just say a thousand words; it gets a thousand likes. So, keep those cameras rolling and get the engagement and followers you need for your brand!

Need help with any of this stuff? Reach out to us and we’ll make it happen. 

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