How to Be a Content Creator in 2024

How to Be A Successful Content Creator

Being a content creator is sort of like juggling cats. You’re never 100% sure anything will land, no matter how long you plan or how hard you try. In fact, we’ve all seen it: the post we work on for 5 minutes goes viral, while the work we spend days on barely makes a ripple.

It’s the creator’s dilemma.

But whether you’re a seasoned pro or just starting out, there are a few things we can all do to prep for better content. That way, we can hit the ground running and have a much better chance of going big in 2024.

How to Be a Content Creator in 2024

Content creation is an ever changing game. Algorithms shift, trends move on, tools of the trade evolve. If we don’t stay on top of it, there’s a good chance we’ll be left behind. But the tips in this article can help provide a solid roadmap to success, ensuring that you grow and remain at the top of your game this year and beyond.

So read on, and let us know what you think of our guide on how to be a content creator in 2024.

1. Quality Content is King 

In the digital kingdom, content is king. But it’s not just any content. The fundamental key to success is high-quality content. You gotta produce stuff that people actually want. This means focusing on:

Originality: Every one of us has a voice that is unique. The trick is in finding it.  And you only find it by creating, by writing, by filming, by making things. Over time and with consistency, your voice will start to take shape. So get to work.

Pro Tip: It also never hurts to look at other successful creators. Successful entrepreneur and writer Sam Parr even has a class called Copy That that actually encourages you to copy, word for word, some of the best writers in marketing history. Not with goal of plagiarizing, but with the goal of learning the rhythm and flow of what makes it great. Then  tweaking it with your own flair and perspective.

This approach can be applied to just about everything. Study the masters.

How to be a Content Creator in 2024
Sam Parr’s ‘Copy That’ is a Great Place to Start.

Relevance: No matter how much you think you have to say, if people don’t care, it doesn’t matter. This is a hard (and somewhat controversial) truth for people to accept, because many people just want to make what they want to make, regardless of the audience. And that’s great. Go do that

But if you want people to care about your work, at the end of the day it has to speak to them as well. It has to be relevant to their lives and their challenges, dreams, and aspirations. Maybe it’s a piece of art they love, some music that changes them, or a blog post that awakens their perspective.  Good work, the best work, actually initiates change. And change won’t happen if you’re not speaking to people.

So keep an eye on what’s popular. Know what’s trending. And though you don’t want to chase this popularity or imitate these trends (see find your own voice, above), you do need to have some idea of what your audience is responding to. At CreatorThings, we believe its possible to follow  your own inspiration and give people what they want at the same time.

Choose Your Platform/Format: Consider what format best suits you. Is it video? Podcasts? Blog posts? Social media content? Think about what floats your boat, then go forth and conquer. And remember, even in the world of video, TikTok is different than YouTube is different than Vimeo is different than… you get the drift. Choose the place you want to make stuff in, then tailor it for that platform specifically.

Slow and Steady wins the Race: Consistency is key. Set a schedule that’s reasonable for you, and then stick to it. Make stuff, experiment, be bold and take chances. Being consistent is the true superpower.

2. Distribution is Queen

Content may be king, but distribution is queen. And distribution is all about growing your audience. One search, one read, one click, and one person at a time. It’s not going to happen overnight, but it will happen if you are consistent and good.

One way of building an audience is actually trying to understand the questions that people want answered, and then answering them. Search engines are increasingly prioritizing content that directly addresses what users are looking for, so here’s a couple things you might want to consider focusing on:

Keyword Research: Invest time in comprehensive keyword research to identify the phrases and questions your target audience is searching for. Tools like Google Keyword Planner and SEMrush can be invaluable here. 

But here’s a simple hack: If you want to write about something, type into Google the question you think you answer For example, in the case of this article, we typed in ‘How to be a Content Creator in 2024’. There are over 250,000,000 queries on this subject, so it’s probably pretty popular 🙂

Create User-Friendly Content: Ensure that your content is structured in a way that answers users’ questions clearly and concisely. Use headings, bullet points, and subheadings to enhance readability. Don’t make anything difficualt to wade through.

Long-Form Content: While shorter blog posts have their place, longer, in-depth content tends to rank higher in search results and really engage audiences. Dive deep into topics and provide comprehensive information.

Social Media Engagement: We all know social media can be a black hole where time and whole lives are lost. But if used for good instead of evil, you can grow your audience successfully. But this is yet anoher thing that won’t happen overnight. You have to start small with one platform before you go big. So pick the platform that best suits you and dive in.

Also remember to respond to comments, messages, and mentions on social media platforms. Foster conversations and connections with your audience. This is a critical piece to the puzzle.

Then, when you’re ready, you can also jump into email marketing. Encourage people to sign up for your emails, and provide them with killer content, exclusive offers, and personalized recs based on your subject matter.

And finally, don’t forget IRL, which is going to be making a big comeback in 2024. You heard here first. Have coffee with people, listen, learn, engage. Let them know what you’re up to. You never know what might happen.

3. Know Your SEO

Effective SEO (Search Engine Optimization) is your ticket to the top of search engine results pages (SERPs). To prepare for 2024, focus on these essential SEO strategies:

On-Page SEO: Optimize your content with relevant keywords, meta tags, and descriptive image alt text. Ensure fast page loading times and mobile-friendliness.

One place to start is by reading this article about SEO and Content Creation.

Off-Page SEO: Build high-quality backlinks from reputable websites in your niche. Guest posting, influencer outreach, and social media promotion can all contribute to your off-page SEO efforts. This builds credibility and relevancy in your space,

4. Keeping an Eye on Emerging Trends

We already talked a little about this, but 2024 will bring new trends and technologies that will most deifnitely revolutionize content creation. Stay ahead by monitoring and adapting to these trends – especially those centered on AI. Remember:

It’s not AI that will take your job. It’s the person using AI that will. So stay informed and start using tools like ChatGPT, even if it’s just to generate good ideas.

Another thing trending upwards is video. Video dominance is expected to continue, so think about how you might start a simpleYouTube channel or incorporating video into your existing content strategy.

Lastly, platforms like TikTok, Instagram, and Facebook offer opportunities for short-lived, engaging content that builds audience connection. Is that part of the mix for you?

6. Make Decisions Based on Data 

Finally, at some point you’re going to want to know how your content is doing. This is where the power of data comes in. Utilize analytics tools like Google Analytics and social media insights to track performance and conversion rates. And though you don’t want data driving every decision (remember, you got into this because you also want to have fun) use this information to adjust your strategy and get better results.

At the end of the day, it’s your vision and creativity that matters most. Not data on a graph. It’s important, sure, but not who you are.

The Most Important Thing You Can Do as a Content Creator in 2024

If you’ve made it this far, kudos! You deserve a coffee and a pat on the back. In fact, if you email me, I’ll send you a drink of your choice to get you amped up for the new year (no lie). But first, here’s the singular most important thing you can do as a content creator in 2024:

MAKE A CONTENT CALENDAR

If I were starting out again, my first 6 months calendar might look something like this:

January – Have fun. Write 3 posts, create 2 vids. Start sharing these on TikTok (and/or YouTube) and the socials.  Schedule these on your calendar. 

February – Have fun. DM two influencers a week, letting them know how much you love their work. Write 4 posts, create 2 vids. Share these on TikTok and the socials.  Schedule these on your calendar. 

Why DM an influencer or someone you admire? You never know where the connection might lead. But the trick? Don’t ask for anything, just say how much you enjoy their work, etc.

March – Have fun. DM four influencers a week, letting them know how much you love their work. Write 6 posts, create 3 vids. Share these on TikTok and the socials.  Schedule these on your calendar. 

April – Text everyone in your address book, letting them know you started something new and big. Promote yourself! DM four influencers a week, letting them know how much you love their work. Write 8 posts, create 4 vids. Share these on TikTok and the socials.  Schedule these on your calendar. 

May – Review your analystics, What content is working? What’s not working? Is your schedule healthy and sane, and are you having fun?

This last question is the most important data point. Because if you’re not having fun, nothing else matters. You’ll suffer and your work will suffer.

Keep doing the above.

June – Plan out the rest of the year based on your analysis of what’s working. Can you create more stuff that’s good in a healthy way? If so, try to up your game a little. And ask this question: how can I rpvide even more value to my audience?

Here’s a short video with some more killer advice:

The Take-Aways to Being a Great Content Creator in 2024

We just dropped a lot of advice on you. Here’s how to put it in action:

Start small, but dream big. 

Pick the advice that resonates with you. Don’t sweat every detail like analytics or SEO, at least at first. Make things YOU are passionate about, then slowly connect that craft that to your audience. A schedule is important, growing an audience is important, but you are the most important. Prioritize yourself, and the rest just might fall into place.

Do the work. Have fun. Keep making the good stuff. The rest will follow. ‘How to Be a Content Creator in 2024’ is a question that will answer itself if you do it right.

Here’s to a prosperous 2024!

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