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Best Posting Frequency for LinkedIn

Best Posting Frequency for LinkedIn

“What’s the best posting frequency for LinkedIn?” you ask.

If you haven’t heard, LinkedIn has a lot to offer for your business and has one of the strongest organic reaches of any platform out there.  So learn how to maximize those benefits and get great engagement.

Best Posting Frequency for LinkedIn

The ideal posting frequency on LinkedIn depends on your goals, audience, and the type of content you are sharing. It’s best to post on LinkedIn 1 to 2 times a day for maximum engagement without overwhelming your audience. Here are a few tips to consider:

1. Quality Over Quantity: It’s not about how much you post, but what you post. It’s better to post less frequently with impactful content than to post often with less engaging material. Think about what your audience would most likely spend time watching and what would be most useful for them as well. This is what we like to call evergreen content – read up more on this because it’s very important for any type of content that you make.

2. Consistency is Key: Try to maintain a consistent posting schedule. Whether you decide to post once a day or a few times a week, consistency helps build your presence and keeps your audience engaged. Stick to a schedule so your followers know when to expect your updates. You want to make a schedule? We’ve got tips on the best times to post on LinkedIn too. We’re the best, right?

3. Test and Adjust: Check your stats as much as you can. Your engagement levels (likes, comments, shares) will help you determine the best frequency for your audience. If things don’t work well, adjust. That’s great information especially if you’re still starting out on social media marketing.

4. Mix It Up: Don’t just stick to one type of post. There’s lots of content you can share on LinkedIn: articles, videos, infographics, polls, and more. This can help keep your audience engaged and provide insights into what content performs best.

Remember, your content is your content. Work with what you have, and the best times and frequency of posting can vary based on your industry, target audience, and the nature of your content. This article’s goal is to give you a good starting line, a good guide that will help you start and give your LinkedIn life and color. Your best bet will rely on understanding your audience and what your company can offer. From there, it’s all up to you. Keep rocking!

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