Slay the Digital Dragon: 15 Content Marketing Lessons You Can’t Ignore

We get it.  We’re all on a content creator journey. The road is long, it’s windy, and it’s full of challenges. But it’s also got some marketing lesson truths that, if followed, can greatly increase everyone’s success. For those of you dreaming of becoming the next big thing in the digital world, make no mistake: it won’t happen overnight. But this is your ticket to taking the best creative swing possible. 

Slay the Digital Dragon - 15 Content Marketing Lessons You Can't Ignore

15 Content Marketing Lessons You Can’t Ignore

We’ve been collected the best marketing truths for content creators, and here they are!

  1. The Digital Playground is MASSIVE.

    Did you know that, as of this moment, over 4.6 billion people are online? That’s a lot of eyeballs looking for the next Big Thing.
    The Creator Economy is more than a $100 billion industry as of 2023. A slice of that pie awaits you, but only if you practice some common ‘content creator’ sense and persistence. 
  1. Content is King. Distribution is Queen.

    Content creators (and good content marketing) are changing the game. They’re not just people sitting on  the beach drinking mai tais; they’re influencers, business owners, and digital marketing people who work their butts off. They started small and  grew big, day after day after day. From people who own dry cleaners, who taste wine, who collect baseball cards, the Creator Economy is massive and here to stay.

    But if you have to learn about this one word many people hate: Distribution. Where will you put your content so it gets seen by as many people as possible? Only you can figure that out, based on the the audience your content appeals to.

    Case Study: Ever heard of “Dude Perfect” on YouTube? A bunch of guys turned their love for trick shots into a multi-million dollar empire through content. Check out their channel here. (Hint: You might lose hours watching, don’t say we didn’t warn ya!)

  1. Learn to Love the Algorithm.

    Embrace it, learn it, and treat it to dinner once in a while. Digital marketing isn’t just about being online; it’s about being seen online (see distribution, above). So do your research. 

  1. Social Media Isn’t Just for Selfies.

    It’s for business, networking, and most importantly, brand building. Your target audience hangs out here. So hit them with content (and conversations) that matter. Give value, give value, give value, then give again. Wash, rinse, repeat.

    Watch this video from master Gary Vee on what your approach should be:

  1. Emails Aren’t Dead (Shocking, right?

    They’re alive, kicking, and bigger than ever for content creators. They are, quite simply, a huge way to keep your audience engaged. Yep, it’s still the killer app. Check out  Spark as a potential email tool. It’s got a lot of what every marketing pro needs. 

  1. SEO is More Than Just a Buzzword.

    It’s the difference between being on the 1st page of Google or the 100th. Where would you rather be? Learn what you can, and make content that’s relevant to your audience. 

  1. Data is Your Compass.

    Let data guide you but not own you. Not getting the ‘likes’ you want? Adjust, but only if it feels good. Retain your voice at all costs, which translates into –

  1. Be Authentic or Be Forgotten.

    Your audience can smell inauthenticity  a mile away. Be real, and the digital world will embrace you. Be fake, and you’ll end up losing all your credibility and traction in the marketplace. (There’s few things worse than that). 

  1. PPC Ads = Instant Visibility.

    Facebook Advertising is back, in a big way. Test this with some small dollar amounts, then grow based on results. But handle with care. You’re playing with real cash here. Here’s a great PPC Facebook course from Udemy

  1. Video Content is the Future.

    Got a smartphone? You’re ready to start. Make those reels, TikToks, or YouTube videos right now. No need to make it difficult. Just start by talking about your journey, your challenges, and your successes. People embrace your failures too, as long as you keep trying to do better next time. 

  1. Engagement > Followers.

    It’s not about how many; it’s about how invested they are. 1,000 loyal fans > 10,000 ghost followers. In fact, just start with getting 1 True Fan. Just one. Then go from there. One by one. 

  1. Learn, Unlearn, Relearn.

    The digital landscape changes in the blink of an eye. Stay updated or stay irrelevant. Don’t be afraid to flex a little, to adjust, to pivot. In other words: don’t believe everything you think. Or do so at your own peril. 

  1. Collaboration Over Competition.

    Find your tribe. Grow together. Help each other out. Add value. And watch your brand grow into something that matters. 

  1. ROI Isn’t Just a Fancy Acronym.

    It’s the measure of your sweat, blood, tears, and… okay, mostly your marketing budget’s effectiveness. Return on Investment is the one metric you can’t afford to ignore. 
  1. Start Today, Not Tomorrow.

    No time like the present. Because guess what? The digital world waits for no one. And it doesn’t have to be perfect. It just has to be something you love. Progress, not perfection. 

15 Content Marketing Lessons You Can't Ignore

Why is Content Marketing Important?

Here’s the Social Proof from creators and content marketers like you:

  • Sara, an aspiring blogger, turned her hobby into a full-time job in just 6 months with the power of digital marketing.
  • John’s e-commerce store went from 50 to 5,000 visitors daily using just SEO and content marketing.
  • Michelle’s YouTube channel grew by 150% after collaborating with like-minded content creators.

So, now you’re probably thinking, “This sounds great, but can I really do it?”

Guess what? ‘Yes’ to content marketing is the right answer. It isn’t some secret club. You don’t need a special handshake or a password. All you need is passion, perseverance, and a dash of attitude (okay, maybe a lot of attitude). But remember: YOU CAN DO IT. Content marketing need not be a mystery. 

Slay the Digital Dragon - 15 Content Marketing Lessons You Can't Ignore

Start Content Marketing Today

Trust us, it’s easier than you think. Dive into the depths of digital marketing, ride those algorithm waves, and make a splash in the vast online digital ocean. If you have a story to tell, a business to grow, or simply a passion to share, the digital realm is waiting for you with open arms.

Remember, behind every viral post, every successful brand, and every content creator, there’s a powerful force called digital marketing. Now it’s your turn.

Go forth, and make some magic. The content marketing gods will love you. 

And if you want to learn more, read this article on Product Market Fit, and how to achieve it.

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